Which social media platforms should you use for your business?

  There's no longer any doubt that social media is a necessary marketing channel for any business that wants to gain attention and relevance online. But getting started can be hard, and even something as simple as choosing a social media platform can be more complicated than you think.

 There are so many social networks out there, choosing the right one and developing a strategy can be daunting. The good news is that there is a way to determine which platform is best for your brand. You can now get the most out of AI in social media by using AI to optimize your social media content and campaigns.  

Why is social media important? 

 As you probably know, there is a social media platform for everything and everyone, including social media platforms that connect people with common interests, similar hobbies, comparable demographics, and  more.

 The point is, there are just too many  to be proactive about all of them, especially for small businesses with limited resources and funds. And you're better off focusing your time  on the websites that will help you achieve your goals. According to Statista, 86% of marketers say  social media has contributed to increased exposure, followed by 73% more traffic  and 64% more lead generation. This means that if you don't use social media effectively, you could be missing out on a huge opportunity. 

Social media usage continues to grow over time. They are now such a popular  channel that over 5 billion people spend an average of 2 hours and 20 minutes  scrolling or engaging on them per day. People also switch between platforms, an average of 6.7 times per month, according to the DIGITAL 2024: Global Overview Report. Among all  social  networks,  in terms of monthly active users (listed according to the "Active User Index"), YouTube, WhatsApp, Facebook and Instagram are at the top.